The Internet's #1 Source For Running
Sweepstakes & Contest Marketing Promotions
Fortune 500 Companies
Pay Lawyers Big Fees To Run
Sweepstakes & Contests Because Prize Games Work Marketing Wonders
For Their Business ...
Internet Attorney Bob Silber asks, “What if you could
tap into the 55 million Americans that enter sweepstakes each year as your
customer base?
While Leaving The
Hard Part To Us ... Like Complying With The 50 State Laws, Federal
Regulations, Registering, Posting Bonds, IRS Reporting Forms, Game
Rules, Prize Distribution & All The Other Difficult Legal Minefields
Of Administrative
Legalities
From the desk of Bob Silber
Wednesday, 11:51 AM
Re: YOUR Internet Business
“Announcing – The Easiest Way To Put Your Own
Business In With The MegaCorporations Using The Most Effective Customer
Attracting Marketing Tool Available"
Dear Fellow Marketer:
Do you know what’s missing in your online marketing today?
It’s something simple, but not immediately obvious.
It’s something the Fortune 500 Corps have, but few others have just yet.
I’m talking about tapping into the 55 million Americans that enter
into Sweepstakes each year.
( Source: Direct Marketing Association
)
Here’s what I mean…
But First, let me tell you who I am…
I’m Legal Counsel to the Internet Marketing Superstars
Being legal counsel to the Net's most successful marketers gives me a unique advantage. By knowing the ultimate strategies of the top marketing minds, I recognize what works and what doesn't.
My Internet marketing clients read like a who's who of Internet marketing, and include individuals generating millions of dollars annually on the Net.
Some of my most successful clients are names you wouldn't even recognize. Those clients are what I call my "Shadow Marketers ™."
These "Shadow Marketers ™ " don't want their names known and you will never hear about them. When it comes to generating money on the Internet, this elite group leaves some of the most successful, recognizable marketing stars in the dust.
"Until now you
couldn't play with the big boys without spending a fortune on lawyers to
walk you through the maze of State & Federal laws & regulations"
And believe me, those lawyers are worth every penny,
guiding their mega-corporation clients through the maze of State and Federal laws to
avoid heavy fines and criminal charges by designing profitable contest
and sweepstakes marketing promotions for them. It was ...
"The Marketing Club You
Couldn't Get Into"
There is a marketing club you can't get into but that may change for a fortunate and limited few, small businesses. Let me explain.
Coca-Cola, McDonalds, and so many other Fortune 500 companies run continuing campaigns to tap into the 55
million Americans that enter Sweepstakes each year. That is an enormous and profitable market to get a piece of.
Fortune 500 companies pay lawyers big fees to run sweepstakes and contests for them, where one wrong word or omission, can be a legal nightmare.
The lawyer fees for designing and administrating sweepstakes and
contests is very expensive because those areas of legal practice are not
only time intensive but legal mine fields as well for those that aren't
familiar with that area of the law. Due to the high cost of legal
fees it becomes cost prohibitive to the average business, so it is likely one marketing club you
wouldn't break into.
Recently, at Jeff Johnson's $25,000 Coaching Club marketing seminar in Detroit,
where I was an invited speaker, there was a discussion about how foolish it was, not to capture email addressees of visitors, on the numerous Adsense sites everyone had and were driving traffic to.
The discussion turned to how effective sweepstakes were in providing an incentive for a
Web site visitor to do anything the promoter wanted, including giving their email address. For example, if you have a niche dog site, simply have an email capture on the site, such as "Dog Lovers Enter Our Sweepstakes To Win An Ipod."
The problem was Complying With The 50 State Laws, Federal Regulations, Registering, Posting Bonds, IRS Reporting Forms, Game Rules, Prize Distribution & All The Other Difficult Legal Mine fields
and Administrative Legalities involved in running sweepstakes and contests.
We discussed putting together an affordable sweepstakes program for the group, where I handled all the administrative problems, and they could just capture the email addresses.
This membership program is the result of that discussion.
"The Differences
In Contests & Sweepstakes"
As previously mentioned, I'm sure you've seen Coca-Cola, McDonald's and many other mega businesses use sweepstakes
and contest marketing campaigns to bring in business. Those companies do it repeatedly because it has proven to be effective marketing.
This highly successful marketing technique, that you can use in your business, must be done properly, following the various State and Federal laws. If you don't know what to look for, the legalities can be legal quicksand.
Sweepstakes and contests are legally very different animals although people confuse the two. Contests are considered games of skill. In a game of skill winners are determined by how well they complete a given task.
Sweepstakes on the other hand, are games of chance. In a game of chance winners are determined randomly by some event. An example of a sweepstake would be a random drawing to determine the prize winners, where the entrant has no control over the outcome. In sweepstakes, to be legal, all entries must be free, without any cost or consideration to the entrant. Consideration could be an entry fee, a product purchase or some other form of cost to the entrant.
Rules are a key element in legally running either one. The rules form a legal contract, the agreement, between the promoter and entrant and can't be changed once published.
In criminal law every crime contains various elements. For example, in most states a promotion is not legal if it involves three elements: prize, chance and consideration. Therefore, in a game of skill any element of chance must be eliminated to be legal. That allows promoters to require consideration, an entry fee, for an entrant to participate, except in Maryland, North Dakota and Vermont. This can be accomplished, for example, by requiring the entrant to submit a short writing, for judging, on a particular topic. The judging criteria, for selecting a winner, must be clearly set forth in
the rules.
In designing your contest you should know that some states prohibit them and your rules should clearly state the cons test is void in the states you want to exclude. It is important to note that the jurisdictions you want to exclude, be specifically named. It is not enough to use a catchall exclusion such as "void where prohibited." Some states require registration, so as a practical matter, you may want to exclude those as well.
Use your imagination, think of a great promotional concept, and start taking advantage of this popular marketing technique today.
"How To Use
Sweepstakes In Your Promotions & Tap Into
The 55 million Americans Entering Sweepstakes Each Year For Your
Customer Base"
Let me ask you a question. Put
yourself in the place of one of the 55 million American consumers that
are drawn to sweepstakes each year
( Source: Direct Marketing Association
). Take any subject matter, it doesn't matter. It works with
any target group you are marketing to. You see two ads in Google Adwords,
a newsletter, an ezine, an email, a banner, a Web site, or
anywhere; it doesn't matter. The advertiser is trying to get dog
lovers to a Web site where he has Google Adsense links and merchandise.
Let's say for this example
that you are a dog lover and type in keyword "dogs" in the
Google search engine and two Adwords ads are displayed.
One ad says "Dog Lovers Visit Our Web Site To Learn Everything
You Wanted To Know About Dogs."
The second ad says "Dog Lovers Win A New Ipod At Our Web Site
While Learning Everything You Wanted To Know About Dogs"
Which ad do you think will draw more traffic? Now,
let me ask you another question. Both sites in the example
want to capture the visitor's email address. The first site asks
for the dog lover visitor to sign up for their newsletter. The
second site asks the dog lover visitor to sign up for their newsletter
for a chance to win a new Ipod.
Which site do you think will capture more visitor emails and grow
their list faster, for their dog site?
Reserve Your Membership
Now & Run Your Sweepstakes Today
1 membership allows you to run
an unlimited number of marketing contests at the same time
Use sweepstakes on a "name
squeeze" page as an incentive to capture emails.
Use
sweepstakes to incentivize all your marketing ad campaigns
Bring
targeted visitors to your site
Produce
results with your ads
Tap into the 55 million American consumers that
enter sweepstakes each year
Increase sales with more
visitors
Build a mailing list quickly in
any area
Increase Adsense revenues with
more visitors
All
legal, management & administrative details handled by us
All
prizes are premium prizes, such as Apple Ipods, and are supplied by us
All prize
fulfillment handled by us
Pays for itself with increased
sales and revenues
Allows
you to sponsor & advertise sweepstakes like the MegaCorporations
PS - Act now & start tapping into the 55 million American consumers
that enter Sweepstakes each year for your target market.
PPS - Start today & increase sales, revenues and mailing
list subscribers with Sweepstakes incentives.
Reserve Your
Membership Now
Yes, I want to start tapping into the 55 million American consumers
that enter Sweepstakes by sponsoring & advertising sweepstakes like the Fortune 500
Companies & MegaCorporations for only $67 per month. I
understand the one time setup fee of $47 is currently waived if
I order now.
Legal Notice: This is a limited time
introductory offer, both in price and content offered, and we reserve the right to withdraw it at anytime.
This offer could be gone the next time you refresh this page.
Monthly
memberships no longer available. We only are available to design and
administer private, customized contests and sweepstakes to your
specific needs. Contact us now to administer your program.
1 membership allows you to run
an unlimited number of marketing contests at the same time
